Sales Traps to Avoid in Order to Become Wealthy
(TNO) Many businesses build sales programs targeting impulsive and extravagant spenders. This article highlights a few basic traps to avoid if you want to save and get rich.
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Wrong perception usually holds that you can’t get rich because your income is too low. According to the Life Hack tips website, this is more of a consequence than a cause. Many people struggle to accumulate wealth because they have spent too much time and money on things with little value.
Those who want to get rich often avoid prominent sales traps that many businesses in various industries implement to target impulsive and extravagant spenders. Here are a few of these traps and how to avoid them.
1. Discounts, deductions, promotions
When businesses or distributors organize sales events, many customers think they will get more value for the money they spend than usual. It is not uncommon for sales teams to raise product prices weeks before they carry out promotions, discounts, resulting in a mistaken impression of value.
Even when a product is discounted by more than 50% and becomes extremely attractive to buyers, the discount still doesn’t compare to the multiplied pricing of the product before.
To avoid this trap, as a buyer, you need to take responsibility for your shopping decisions, stroll around stores, compare prices, quality, and carefully calculate before purchasing. A certain discount rate on a purchased item will never turn into pure savings for you.
2. The allure of “exclusive”
Online price comparison technology has posed a big challenge to retailers because it puts more information and shopping motivation into the hands of consumers than traditional sales methods do.
It is also online platforms where the term “exclusive” works on customers. Sellers use this adjective to justify high prices and steer customers away from shopping at nearby stores. By marking a product as “exclusive”, retailers make it unique and give themselves a better bargaining position with customers, especially those lacking patience.
Therefore, customers need to be patient. Flexible “supreme beings” can also find other non-“exclusive” products that serve the same purpose.
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3. Persuasive shopping patience
Most salespeople are self-dependent individuals who are persistent and proactive in finding customers and pursuing their goals. This leads customers to a common shopping trap: making a purchase decision because of continuous sales persuasion.
This trap relies on direct communication and emotional resilience. Impressive sales pitches can easily convince “supreme beings” to make a purchase if they feel that the salesperson cares.
To avoid these traps, customers need to clearly define their own needs or desires for a product or service and not change them during the conversation with the seller.
4. The art of store arrangement
Have you been to a furniture store recently? If so, you will notice the perfectly arranged main products – such as beds, sofas – along with countless appealing decorative accessories.
While many stores claim that they do this to help customers easily imagine how to apply and decorate products after buying them, the actual purpose of this is to increase the attractiveness of supplementary products, items not included in the main product price.
To avoid this trap, “supreme beings” need to once again focus on their consumer needs. Before going shopping, you can make a concise list of items you need, set a fixed and feasible budget for shopping. Also, when making a decision, you should try to separate the main product from the decorative accessories.
5. The temptation of high short-term profits
On the path of saving and getting rich, you may be attracted to some investment opportunities. Although cautious, sometimes you can be tempted by immediate needs, high profits in risky opportunities, and make hasty investment decisions.
In reality, some investment opportunities that are likely to bring quick profits often target inexperienced investors who do not fully understand the relationship between risk, profit, and long-term benefits. To avoid mistakes, you can thoroughly research the market you want to invest in and ensure that there is indeed a reliable long-term investment opportunity.
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